Branding Letter #3 Should you build a personal brand as a founder? At our Content Coworking Session (every Friday in Valencia 👀), I hear this question almost every week: Should I build a personal brand as a founder? The answer is YES, you should. But how you do is decided by your business model, not by whatever framework is trending right now. So before you post anything else, ask yourself: what's my actual business model? If you sell high-ticket or relationship-driven Consulting, A retainer,...