Branding Letter #1 Why they like you but never buy You post consistently and engage like crazy.... Then you mention your offer. And all you get is silence… That gap has a name. We call it the Applause Trap: your audience rewards your content with attention but never rewards your work with money. And the frustrating part is it's a system problem. One you built. Liking and buying are different brain states When someone likes a post, they're in consumption mode. Relaxed. Scrolling. Not...