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When you try to speak to everyone, you end up reaching no one
Published 27 days ago • 2 min read
Here's a quick test. Take your last 5 posts and remove your name. Could any other creator in your space have written them? If yes, you're in the identity trap. From the outside it looks fine. The numbers are decent. Engagement is okay. But nothing sticks. Nobody thinks of you when they see an opportunity. You sound like everyone else. Why this keeps happening The root cause is almost always fear. Fear that saying something specific will push people away. So you sand everything down. Safe is...
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