One stage doing all the work Picture this. A creator in your space launches an offer and sells out in 48 hours. The offer isn't dramatically different from yours. The audience is similar. The price is similar. The result is completely different. The answer almost never comes from the offer itself. It comes from what happened in the weeks before the offer went live. That creator moved their audience through every stage of the buyer journey first. You published into a room that wasn't ready....