Branding Letter #2 You built the road that is leading nowhere... Every call starts the same way. “I’m posting a lot of content.” Good, what’s it for? “Well, I’m doing a bit of this, a bit of that.” Then the real ask comes out. Can you help with my positioning? 8 out of 10 conversations go exactly like this, and it took me a while to see the actual problem underneath it. It’s that nobody’s treating offer and content as two halves of the same system. They’re not two separate jobs Think of it...